Le marketing dans un monde connecté, un monde de paradoxes…

Gilles N'Goala ()
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Gilles N'Goala: MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Abstract: 1 – Un marketing ubiquitaire vs un marketing désincarné 2 – Un encastrement social vs un isolement social 3 – Un monde de liberté vs un monde d'enfermement 4 – Un monde de vérité vs un monde de mensonges 5 – Un monde transparent vs un monde invisible 6 – Un monde intelligent vs un monde intelligible 7 – Un monde d'exploitation vs un monde d'exploration 8 – Un marketing du temps réel vs un marketing soutenable 9 – Un client réifié vs un client humanisé 10 – Un monde collaboratif vs un monde individualiste

Keywords: Digital marketing; Internet of things; Digital transformation (search for similar items in EconPapers)
Date: 2016-12-01
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Published in Décisions Marketing, 2016, 84 (4), pp.5-18

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05418652

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