Les défis du marketing face à la vie chère: vers une soutenabilité des prix pour les consommateurs et les entreprises

Gilles N’goala and Rémi Mencarelli
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Gilles N’goala: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Rémi Mencarelli: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc

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Date: 2025-07-08
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Published in Décisions Marketing, 2025, n° 118 (2), pp.5-12. ⟨10.3917/dm.118.0005⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05418678

DOI: 10.3917/dm.118.0005

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