Mini Marketing Case: Airbus – Aviation Sector. Strategic Intelligence in the Aerospace Industry

Mini-étude de cas marketing: Airbus – Branche Aviation. Veille stratégique dans l’industrie aérospatiale

Patrice Ballester ()
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Patrice Ballester: IGS - Groupe IGS, Euridis - Euridis Business School

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Abstract: Six Strategic Intelligence Factors for Airbus F1 – Product and Technology Monitoring : Observe and track new products on the target market, with a particular focus on eco-innovations and technological advancements. F2 – Trend and SDG Monitoring Monitor emerging market trends and assess developments in line with the Sustainable Development Goals (SDGs). F3 – Competitor Analysis Identify new competitors entering the market and monitor potential entrants that may pose future threats. F4 – Regulatory Watch Stay informed about new regulations and their implementation timelines, ensuring compliance and strategic planning. F5 – Anticipation of Competitor Actions and Consumer Needs Forecast competitor moves and emerging consumer needs to adjust marketing, product, and innovation strategies. F6 – Market Intelligence and Benchmarking Maintain a global market perspective, listing successful and failed products, companies in decline or growth, and analyze the underlying reasons for their performance.

Keywords: Airbus; Strategic Intelligence; Aerospace Industry; Ethics; Methodology; industrie aérospatiale; éthique; méthodologie; veille stratégique (search for similar items in EconPapers)
Date: 2022-05-11
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Published in AFM. Marketing pour une société responsable, se former au marketing et transformer le marketing, 8p., 2022

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05432611

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