Towards reducing purchases of plastic bottled water: exploring the influence of self-prophecy

Bing Bai, Laurie Balbo () and Marie-Christine Lichtlé ()
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Bing Bai: MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Laurie Balbo: EESC-GEM Grenoble Ecole de Management
Marie-Christine Lichtlé: UM - Université de Montpellier, MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Date: 2024-05-28
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Published in EMAC Annual Conference, May 2024, Bucharest, Romania

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