Emerging Trends in Food and Agribusiness Marketing

Satish Chandra Pant, V. Venkatesh, Priyanka Panday, Gargi Pant Shukla and Shiba Parhi
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Satish Chandra Pant: DBS Global University, Selaqui, Dehradun, Uttarakhand, India.
V. Venkatesh: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Priyanka Panday: DBS Global University, Selaqui, Dehradun, Uttarakhand, India.
Gargi Pant Shukla: Himalayan Institute of Medical Sciences, Swami Rama Himalayan University, Dehradun, Uttarakhand, India.
Shiba Parhi: Adani University

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Abstract: In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for industry stakeholders. In response, companies must adopt innovative strategies to stay competitive and meet the growing demands for sustainability and transparency. It is essential to embrace these changes to ensure long-term viability and address the evolving expectations of consumers and regulators alike. Emerging Trends in Food and Agribusiness Marketing focuses on the unique challenges and opportunities in marketing within the agriculture industry. It blends traditional marketing principles with the nuances and emerging trends specific to agribusiness. Covering topics such as blockchain technology, food supply transparency, and organic food consumption, this book is an excellent resource for entrepreneurs, industry professionals, educators, graduate and postgraduate students, scholars, academicians, and more.

Date: 2024-10-25
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Published in IGI Global, 2024, Advances in Marketing, Customer Relationship Management, and E-Services, 9798369367155. ⟨10.4018/979-8-3693-6715-5⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05447271

DOI: 10.4018/979-8-3693-6715-5

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