Marketing Management, 17e édition

Philip Kotler, Kevin Keller (), Alexander Chernev, Aurélie Hemonnet-Goujot (), Virginie Pez and Delphine Manceau
Additional contact information
Philip Kotler: Northwestern University [Evanston]
Kevin Keller: Tuck School of Business - Dartmouth College [Hanover]
Alexander Chernev: Kellogg [Northwestern] - Kellogg School of Management [Northwestern University, Evanston] - Northwestern University [Evanston]
Aurélie Hemonnet-Goujot: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
Virginie Pez: Université Paris-Panthéon-Assas, LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - Université Paris-Panthéon-Assas
Delphine Manceau: NEOMA - Neoma Business School

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Date: 2025-09-01
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Published in Pearson, 2025

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