Virtual consumers ’ needs gratified by virtual influencers and their impact on self-expansion, brand identification and purchase intention

R. Filieri (), S. Bazi and M. Gorton
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R. Filieri: Audencia Business School

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Keywords: Customer Brand Engagement; Social Media; Dark Side; Self-Esteem; Materialism; Self-Discrepancy Theory; Gender; Impulsive Buying. (search for similar items in EconPapers)
Date: 2025-01
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Published in Internet Research, 2025

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