Virtual consumers ’ needs gratified by virtual influencers and their impact on self-expansion, brand identification and purchase intention

R. Filieri (), Y.-I. Lee and P. Trim
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R. Filieri: Audencia Business School

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Keywords: Virtual influencer; Virtual Persona; Artificial Intelligence; Uses and; Gratifications Theory; Self-Expansion; Brand Identification; Purchase Intention (search for similar items in EconPapers)
Date: 2026-01
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Published in Internet Research, 2026

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05460938

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