Engaging Customers, Embracing AI: How Suppliers Respond to Trade Tensions and Improve Performance

R. Filieri (), W. Huang, Z. Lin and Q. Xia
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R. Filieri: Audencia Business School

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Abstract: https://doi.org/10.1111/jpim.70014

Keywords: Generative AI; innovation; tariffs; customer engagement; induced innovation theory (search for similar items in EconPapers)
Date: 2026-01
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Published in Journal of Product Innovation Management, 2026, 43 (1), pp.57-75. ⟨10.1111/jpim.70014⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05460939

DOI: 10.1111/jpim.70014

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