Theorizing the Domestic Servicescape

Adèle Gruen-Martin and Laetitia Mimoun
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Adèle Gruen-Martin: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Laetitia Mimoun: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris

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Abstract: We theorize consumer experiences within home-based services and explore how customer services transform the home. Traditionally private and familial, the home is turned into a domestic servicescape. The nature of such spaces makes the consumer experience liminal and extimate. Our research contributes to theorizing consumer extimacy and the domestic servicescape.

Date: 2024-09
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Published in ACR (Association for Consumer Research) Conference 2024, Sep 2024, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05465775

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