Les « influenceurs familles », précieux ambassadeurs des marques sur le marché convoité des jeunes parents

Douniazed Filali Boissy () and Elodie Jouny-Rivier ()
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Douniazed Filali Boissy: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, ICN Business School
Elodie Jouny-Rivier: ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School

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Keywords: Réseaux sociaux; Marketing; Publicité; Parents; Marques; Influenceurs (search for similar items in EconPapers)
Date: 2024-02-28
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Published in 2024, ⟨10.64628/AAK.r4t9y9kuy⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05467326

DOI: 10.64628/AAK.r4t9y9kuy

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