Le marketing… n’est pas une discipline de l’arnaque !

Hélène Yildiz ()
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Hélène Yildiz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Keywords: Entreprises; Consommation; Croissance économique; Marketing; Economie sociale et solidaire ESS; Publicité (search for similar items in EconPapers)
Date: 2017-01-08
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Published in 2017, ⟨10.64628/AAK.fygpmeyx4⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05469679

DOI: 10.64628/AAK.fygpmeyx4

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