Determinants of the performance of logistics service providers in the Tangier-Tetouan-Al Hoceima (TTAH) region: results of an empirical study

Les déterminants de la performance des prestataires des services logistiques de la région Tanger Tétouan Al Hoceïma (TTAH): résultat d'une étude empirique

Hiba Semmar
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Hiba Semmar: ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - UAE - Abdelmalek Essaadi University [Tétouan] = Université Abdelmalek Essaadi [Tétouan]

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Abstract: This article examines the influence of dynamic capabilities on customer responsiveness and logistics performance among logistics service providers (LSPs) operating in the Tangier–Tetouan–Al Hoceima (TTAH) region. The objective is to analyze the role of these capabilities in enhancing LSPs' responsiveness to market requirements and in strengthening their logistics performance. From a methodological perspective, the study adopts a qualitative approach based on semi-structured interviews conducted with fifteen logistics service providers established in the TTAH region. The collected data were subjected to thematic analysis using NVivo 14 software, enabling the identification of the main dimensions of dynamic capabilities and their impact on customer responsiveness and logistics performance. The findings highlight that the development of dynamic capabilities represents a major strategic lever for improving LSPs' responsiveness and optimizing their logistics performance. The study also emphasizes the importance of organizational learning, adaptation to market changes, and inter-organizational collaboration in achieving sustainable performance improvements among logistics service providers.

Keywords: Prestataire de Services Logistiques; Performance Logistique; Capabilités Dynamiques. JEL Classification : O1 Type du papier : Recherche empirique Logistics Service Provider; Logistics Performance; Dynamic Capabilities. Classification JEL : O1 Paper type: Empirical Research; Prestataire de Services Logistiques Performance Logistique Capabilités Dynamiques. JEL Classification : O1 Type du papier : Recherche empirique Logistics Service Provider Logistics Performance Dynamic Capabilities. Classification JEL : O1 Paper type: Empirical Research (search for similar items in EconPapers)
Date: 2026
New Economics Papers: this item is included in nep-ara
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Published in International Journal of Accounting, Finance, Auditing, Management and Economics, 2026, ⟨10.5281/zenodo.18367400⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05475863

DOI: 10.5281/zenodo.18367400

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