OMNI-CHANNEL MARKETING: IL CLIENTE AL CENTRO DEI CANALI

Sandro Castaldo and Monica Grosso ()
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Sandro Castaldo: Bocconi University (Italy, Milan)
Monica Grosso: EM - EMLyon Business School

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Keywords: omni-channel; loyalty programs (search for similar items in EconPapers)
Date: 2025-11-25
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Published in Digital loyalty. Integrare touchpoint digitali, big data e AI per accrescere la fiducia dei clienti, Egea s.p.a., pp.1 - 10, 2025, 9788823848092

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