Between Profitability and Sustainability: The IOC’s Strategy in the Face of the Financial and Ecological Challenges of the Olympic Games (1996–2021)

Entre rentabilidad y sostenibilidad: la estrategia del COI ante los retos financieros y ecológicos de los Juegos Olímpicos (1996-2021)

Marine Ciganer Albeniz ()
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Marine Ciganer Albeniz: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Abstract: In a context of growing environmental and social pressure, the International Olympic Committee (IOC) faces the challenge of reconciling profitability and sustainability. This study examines how the IOC adapted its discourse and organizational practices between 1996 and 2021 through a lexical analysis of official Olympic Games reports, using the IRaMuTeQ software. The results reveal a partial discursive shift toward sustainability, in which social and environmental dimensions gain prominence without fully displacing financial imperatives. By applying Beaumont's (2024) sustainable business model framework, the study identifies progress in the sustainable value proposition and long-term perspective, while aspects such as inclusive governance and value redistribution remain limited. This work offers key insights for rethinking the governance of sports mega-events through a more sustainable and inclusive approach.

Keywords: Sustainable development,International Olympic Committee,Olympic Games,Sport,Financial imperatives,Global performance; ,Rendimiento global; ,Desarrollo sostenible,Comité Olímpico Internacional,Juegos Olímpicos,Deporte,Imperativos financieros,performance globale; ,impératifs financiers,sport,Jeux olympiques,Comité international olympique,développement durable (search for similar items in EconPapers)
Date: 2025-05-14
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Published in Congreso Internacional de Ciencias de la Gestión, PONTIFICIA UNIVERSIDAD CATOLICA DEL PERU, May 2025, Lima (Pérou), Perú

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05477728

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