The secret behind Temu’s rock-bottom prices

Henri Isaac
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Henri Isaac: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Temu has made a remarkable entry in the global e-commerce landscape, quickly becoming the fifth largest online marketplace worlwide. Critics claim Temu's ultra-competitive pricing relies on unfair practices. Yet its success stems from the powerful—and proven—business model of its parent company, Pinduoduo, which started as an online marketplace for fresh fruit…

Keywords: e-commerce; commerce électronique; plateforme; plateforme numérique; Chine; Temu; Pinduoduo (search for similar items in EconPapers)
Date: 2025
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Published in The Conversation, 2025

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05478111

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