The Impact of Total Quality Management on Organizational Performance: A Case Study of First Bank of Nigeria Plc

Ugowe Samson Omoruyi, Ifeoluwa Rhoda Afolayan, Misbawu Yahaya, Oluwatosin Emmanuel Oladetan, Oluwadamilare Dare Oseni and Chidubem Ben Nwanedo
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Ugowe Samson Omoruyi: Department of Marketing, Faculty of Management Science, Irish University Business School, London, England.
Ifeoluwa Rhoda Afolayan: Department of Education, Montana State University, USA.
Misbawu Yahaya: Department of Logistics and Supply Chain Management, Faculty of Business Administration, Kwame Nkrumah University of Science and Technology, Ghana.
Oluwatosin Emmanuel Oladetan: Department of Management, Universidad Católica San Antonio de Murcia (UCAM), Spain.
Oluwadamilare Dare Oseni: Department of Business Administration and Management, Faculty of Economics and Administrative, Istanbul Aydin University, Türkiye.
Chidubem Ben Nwanedo: Department of Accounting, College of Management Sciences, Michael Okpara University of Agriculture, Umudike, Nigeria.

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Abstract: This study examine impact of Total Quality Management (TQM) on organizational performance, using First Bank of Nigeria Plc as a case study. The growing competition in the banking sector of Nigeria and the constant customer complaints about the quality of services, prompted the research to identify TQM concepts like management commitment, teamwork, customer orientation, and continuous improvement as the compulsory means of improving the effectiveness of organizations. Using a structured survey questionnaire, data were collected from 80 management staff across five randomly selected branches of First Bank of Nigeria Plc. The chi-square test was employed to analyze responses and test the research hypothesis. The results demonstrated that TQM is a factor that enhances customer satisfaction, employee commitment, productivity, and profitability. Key findings include 100% recognition of TQM's popularity in banking and a statistically significant relationship between TQM and organizational effectiveness (χ² = 2.671, p < 0.05). However, challenges such as resistance to change and inadequate training were identified as barriers to successful implementation. The research concludes that effective adoption of TQM can enhance First Bank, and other banks in Nigeria, to maintain competitiveness and achieve sustainable growth. It is recommended that management strengthen employee training, customer-focused strategies, and continuous improvement mechanisms to maximize TQM benefits.

Date: 2026-01-28
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Published in Journal of Global Economics, Management and Business Research, 2026, 18 (1), pp.244-258

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05483019

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