Ch. 10. The Repairability of Household Appliances: A Selling Point for Utilitarian Products

Mickaël Duprey, Patrick Gabriel () and Gaëlle Boulbry
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Mickaël Duprey: UPF - Université de la Polynésie Française
Patrick Gabriel: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO EPE - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO EPE - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Gaëlle Boulbry: LP3C - EA1285 - Laboratoire de Psychologie : Cognition, Comportement, Communication - UBS - Université de Bretagne Sud - UBO EPE - Université de Brest - UR2 - Université de Rennes 2 - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO EPE - Université de Brest

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Abstract: Barriers to developing the repairability of products appear to be relatively small. This chapter focuses on the effect of a lever that can be used by both manufacturers and users of household appliances to support product repairability: a "repairability" label. It aims to provide a better understanding of the effect of a "repairability" label on purchasing behavior in relation to household electrical products. Information directed at consumers is indeed a key factor in making the repairability of products a selling point and a purchasing criterion. Repairability is an argument for increasing consumer loyalty to the brand and it can enhance the image of a responsible company that is committed to combating product obsolescence and the creation of waste. Repairability seems to be a fundamental concept that favors both responsible consumption and corporate social responsibility.

Date: 2021-12-17
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Published in Marketing for Sustainable Development: Rethinking Consumption Models, Wiley, pp.179 - 194, 2021, 978-111988217-6. ⟨10.1002/9781119882176.ch10⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05483413

DOI: 10.1002/9781119882176.ch10

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