Ansoff’s matrix applied to retailing

Camal Gallouj () and Mohamed Ali Abdelwahed ()
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Camal Gallouj: Université Sorbonne Paris Nord
Mohamed Ali Abdelwahed: CEPN - Centre d'Economie de l'Université Paris Nord - Université Sorbonne Paris Nord, Université Sorbonne Paris Nord

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Keywords: Business Portfolio Management Matrix; Igor Ansoff; Retailing (search for similar items in EconPapers)
Date: 2025-12
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Published in Camal Gallouj; Faiz Gallouj. Elgar Encyclopedia of Retailing, Edward Edgar Publishing, pp.209, 2025, Elgar Encyclopedia in Business and Management, 978 1 03531 969 5

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