Ansoff’s matrix applied to retailing

Camal Gallouj () and Mohamed Ali Abdelwahed ()
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Camal Gallouj: Université Sorbonne Paris Nord
Mohamed Ali Abdelwahed: CEPN - Centre d'Economie de l'Université Paris Nord - Université Sorbonne Paris Nord, Université Sorbonne Paris Nord

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Keywords: Retailing; Igor Ansoff; Business Portfolio Management Matrix (search for similar items in EconPapers)
Date: 2025-12
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Published in Elgar Encyclopedia of Retailing, 2025, pp.209

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05484418

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