De l’accumulation matérielle à la fluidité expérientielle: conceptualisation du matérialisme dans la consommation liquide. Une revue de littérature systématique

Pénélope Nicolleau, Beatrice Siadou Martin and Gilles Séré de Lanauze ()
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Pénélope Nicolleau: MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Beatrice Siadou Martin: MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Gilles Séré de Lanauze: MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Date: 2025-05-13
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Published in Congrès International de l’Association Française de Marketing, May 2025, Lille, France

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