Place et nature des contributions managériales dans la recherche en marketing: le cas de Décisions Marketing

Rémi Mencarelli and Gilles N’goala ()
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Rémi Mencarelli: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Gilles N’goala: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Date: 2023-10-20
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Published in Décisions Marketing, 2023, N° 111 (3), pp.5-10. ⟨10.3917/dm.111.0005⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05490875

DOI: 10.3917/dm.111.0005

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