L’acceptabilité sociale de l’innovation: un essai de modélisation

Gilles N'Goala ()
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Gilles N'Goala: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Keywords: Marketing; Acceptabilité sociale (search for similar items in EconPapers)
Date: 2021-05-19
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Published in Congrès de l’association française du marketing, Association Française du Marketing, May 2021, Angers (France), France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05490912

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