Les stratégies clients face aux nouveaux défis technologiques, sociaux et environnementaux

Gilles N'Goala ()
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Gilles N'Goala: MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Date: 2019-02-15
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Published in ISTE. Stratégie clients augmentée: la relation client réinventée à l’ère du tout numérique, pp.9-32, 2019, 9781784055868. ⟨10.51926/ISTE.9781784055868⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05492710

DOI: 10.51926/ISTE.9781784055868

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