Repenser le client dans un monde connecté

Pauline Folcher (), Sarah Mussol () and Gilles N'Goala ()
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Pauline Folcher: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School, MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, UM - Université de Montpellier, MRM-MPR - Management et Pratiques Responsables - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Sarah Mussol: UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Gilles N'Goala: MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Keywords: marketing (search for similar items in EconPapers)
Date: 2019-02-15
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Published in ISTE. Stratégie clients augmentée: la relation client réinventée à l’ère du tout numérique, pp.107-128, 2019, 9781784055868. ⟨10.51926/ISTE.9781784055868⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05492733

DOI: 10.51926/ISTE.9781784055868

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