Party time: recreation rituals in the world of B2B

Julien Cayla, Bernard Cova and Lionel Maltese ()
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Julien Cayla: NTU - Nanyang Technological University [Singapour], Kedge BS - Kedge Business School
Bernard Cova: KEDGE Business School [Marseille]
Lionel Maltese: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, ULaval - Université Laval [Québec], Kedge BS - Kedge Business School

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Date: 2013-08
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Published in Journal of Marketing Management, 2013, 29 (11-12), pp.1394-1421. ⟨10.1080/0267257X.2013.803138⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05499418

DOI: 10.1080/0267257X.2013.803138

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