The Impact of Meritocracy and Gender Identity on Influencer Content Evaluation by Generation Z

Fabio S. Sandes (), Michael Valko and Paula Lopes
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Fabio S. Sandes: UR CONFLUENCE : Sciences et Humanités (EA 1598) - UCLy - UCLy (Lyon Catholic University), ESDES - ESDES, Lyon Business School - UCLy - UCLy - UCLy (Lyon Catholic University)

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Keywords: generation z; gender; social media; influencers; génération Z; genre; réseaux sociaux; influenceurs (search for similar items in EconPapers)
Date: 2025-02-14
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Published in AMA winter 2025 Conference, AMA American Marketing Association, Feb 2025, Phoenix, United States. pp.628-632

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05501469

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