Conventional and Ontological Consumer Creativity

Eric Arnould, Hunter Jones () and Dorian Marchais ()
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Eric Arnould: Aalto University
Hunter Jones: ESSEC Business School
Dorian Marchais: CRIEG - Centre de Recherche Interdisciplinaire Economie Gestion - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne, REGARDS - Recherches en Economie Gestion Agroressources Durabilité et Santé - CRIEG - Centre de Recherche Interdisciplinaire Economie Gestion - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Date: 2025-08-22
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Published in The Power of Consumer Creativity, Springer Nature Switzerland, pp.15-38, 2025, 978-3-031-96246-2. ⟨10.1007/978-3-031-96247-9_2⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05503338

DOI: 10.1007/978-3-031-96247-9_2

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