Space oddity: How context matters in waste-sorting behavior

Béatrice Parguel (), Stéphanie Monjon (), Fanny Renio and Elisa Monnot ()
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Béatrice Parguel: LAMSADE - Laboratoire d'analyse et modélisation de systèmes pour l'aide à la décision - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Stéphanie Monjon: LAMSADE - Laboratoire d'analyse et modélisation de systèmes pour l'aide à la décision - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Fanny Renio: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université
Elisa Monnot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: The circular economy gives a prominent role to recycling, entailing the general implementation of waste sorting in private, semi-public, and public locations. Previous literature has extensively explored the psychological and contextual antecedents of waste-sorting behavior, but mainly with a focus on one specific setting, without considering how the sorting location might moderate the influence of these antecedents. To investigate this research question, we develop a dual-route model of waste-sorting behavior based on an integrated TPB-NAM framework. To test this model, we used a survey based on self-reported data considering three successive locations (i.e. home, university, and on the way to university) from the same 296 French college students and analyzed it using structural equation modeling with partial least squares (PLS-SEM). Although both psychological and contextual routes influence waste sorting, we show that their relative importance differs across locations. Furthermore, at university and on the way to university, the contextual route influences the psychological one. These results highlight why individuals' self-reported waste-sorting behavior may vary across locations and call on academics to replicate pro-environmental behavior models across all relevant contexts before recommending public policies to promote them.

Keywords: anticipated guilt; contextual factors; facilitating conditions; spaces; TPB-NAM; waste-sorting behavior (search for similar items in EconPapers)
Date: 2026
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Published in Recherche et Applications en Marketing (English Edition), 2026, ⟨10.1177/20515707251406495⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05504969

DOI: 10.1177/20515707251406495

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