Analyse des déterminants de la fréquence d’achat sur les sites Web marchands

Dimitri Laroutis (), Philippe Boistel () and Olivier Badot ()
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Dimitri Laroutis: CRIISEA - Centre de Recherche sur les Institutions, l'Industrie et les Systèmes Économiques d'Amiens - UR UPJV 3908 - UPJV - Université de Picardie Jules Verne, Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Philippe Boistel: ESC Rouen
Olivier Badot: ESCP Europe - Ecole Supérieure de Commerce de Paris

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Date: 2020-10-16
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Published in 19th International Marketing Trends Conference, Oct 2020, Paris, France

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