Measuring the dissemination of a subculture through consumption. Investigating the geek culture case

Alexandre Tiercelin (), Manon Garnier and Arnaud Delannoy ()
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Alexandre Tiercelin: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Arnaud Delannoy: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Date: 2020-10-01
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Published in Association for Consumer Research Conference (ACR), E-conference, Oct 2020, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05505781

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