Evolution of organizational paradoxes within digitalization of servitized businesses: a case from a global company in the mobility industry

Evolution des paradoxes organisationnels dans la digitalisation d’une offre servicisée: le cas d’une multinationale du secteur de la mobilité

Boris Descombes (), Marie-Anne Le Dain () and Valéry Merminod ()
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Boris Descombes: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, G-SCOP - Laboratoire des sciences pour la conception, l'optimisation et la production - CNRS - Centre National de la Recherche Scientifique - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes
Marie-Anne Le Dain: G-SCOP - Laboratoire des sciences pour la conception, l'optimisation et la production - CNRS - Centre National de la Recherche Scientifique - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes
Valéry Merminod: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Abstract: Digital servitization of manufacturing companies is a significant transformation which tend to create organizational tensions. Some studies tried to identify the origins of these tensions thanks to the theory of paradoxes. These writings are either focused on traditional servitization, or on companies that are used to commercialize solutions integrating digital products and services. In this empirical study, we study a global French company by analyzing the digital transformation of a servitized offer impact on the paradoxes faced by the company. In particular, we show that digital servitization pathways, front-end or back-end, create or reinforce different types of paradoxes.

Keywords: paradoxes; organizational tensions; manufacturing; Digital servitization; industrie; tensions organisationnelles; Servicisation digitale (search for similar items in EconPapers)
Date: 2023-05-29
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Published in Conférence de l'AIM (Association Information et Management) 2023, AIM, May 2023, Dijon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05506899

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