La méthode de l’essai photographique collectif - Cas de l’expérience de visite dans un parc à thème

Thomas Stenger (), Anne Krupicka () and Aurélia Michaud-Trévinal ()
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Thomas Stenger: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers
Anne Krupicka: DOORS [Cerege] - Dynamiques Organisationnelles, Outils, Régulation, Société [Équipe du Cerege] - CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers

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Abstract: The methodological question is crucial for understanding the experience of consumers in situation. Specific methods have been developed with a comprehensive approach, including the collective photo essay (CPE) method developed by Holbrook and Kuwahara (1998) and Holbrook et al. (2001). The purpose of this research is to examine CPE as a method for understanding the consumption experience in a Leisure and Nature park: Défiplanet. The CPE appears as a collective, visual, introspective, personal, sensitive and comprehensive method allowing to enrich the understanding of the physical and sensory dimensions of the experience and to better restore the lived experience. In order to help marketing researchers mobilize it, we share here some reflections on the difficulties encountered, some points of vigilance, some strengths and some research perspectives.

Keywords: park; lived experience; visual method; parc collective photo essay; méthode visuelle; introspection; essai photographique collectif (search for similar items in EconPapers)
Date: 2022-05-18
Note: View the original document on HAL open archive server: https://hal.science/hal-05512594v1
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Published in 38ème Congrès International de l’Association Française de Marketing, Association Française de Marketing, May 2022, Tunis, Tunisie

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