Assessment of Product Design and Packaging Design: A Review of the Literature on the Notion of Designed Form

Évaluation du design de produit et du design de packaging: un état de l’art sur la notion de forme-design

Stephane Magne ()
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Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

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Abstract: Different assessments of product design and packaging design are discussed : qualitative methods, practitioners' methods and experimental results. A review of the product design features (independent variables) makes it possible to show the effects of "designed form" on "consumer esthetics. " Research implications on consumer esthetics and attitude toward formal design are suggested. The notion of "designed form" will be analysed through the experiential consumptions paradigm.

Date: 1997-05-15
Note: View the original document on HAL open archive server: https://hal.science/hal-05521657v1
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Published in 13e Congrès International de l’Association Française du Marketing, AFM, May 1997, Toulouse, France. pp. 1108-1147

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