Design and marketing, a formal question?: Behind design, the ideologies

Sous le design, les idéologies: design et marketing, une question de formes?

Stephane Magne ()
Additional contact information
Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

Post-Print from HAL

Abstract: This article redraws the evolution of the forms in the design field. The various contributions of the design mainstreams are analyzed in their formal characteristics, their stylistic oppositions and finally in their ideological purposes. The framework is historical and socio-cultural. It allows us to define what is a shape in design and to raise the conflicting relationships between design and industry, between design and marketing. The aim is to better understand the power of the aesthetic forms on the consumer. Designers, engineers and marketers should manage together the product form(s) in the creation process.

Date: 2004-01-30
References: Add references at CitEc
Citations:

Published in 1ère Journée AFM sur le Design, AFM, Jan 2004, Nantes (France), France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05521698

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().