La perception par les consommateurs des stratégies de marques dans l’audiovisuel: le cas des sagas chez les jeunes

Stephane Magne ()
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Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

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Date: 2012-04-05
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Published in Colloque international Les stratégies de marque dans l’audiovisuel, ESAV – Université Toulouse 2, Apr 2012, Toulouse, France

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