City Brand Value Creation: The Role of the Official Website

La valorisation de la marque-ville: le rôle du site web

Stephane Magne () and Thierry Côme
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Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines
Thierry Côme: LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

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Abstract: This research examines how official city websites contribute to the construction of smart city brand identity. Drawing on place marketing, city branding theory, and Kapferer's brand identity prism, the study explores how web design and online content shape the six facets of brand identity. The methodology is based on the analysis of websites from the Top 10 smart cities (Innovation Cities Index 2015). Findings indicate that websites strengthen the innovative and relational dimensions of city brands, particularly when interactive and participatory features are integrated. Smart city digital identity thus emerges as dynamic and potentially co-created with users, opening new perspectives for territorial open innovation strategies.

Date: 2016-05-26
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Published in Colloque international Smart Cities, LAREQUOI, Université de Versailles Saint-Quentin-en-Yvelines, May 2016, Saint-Quentin-en-Yvelines, France

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