Adoption of Innovative Urban Mobility: The Role of Citizens’ Eco-Responsible Sensitivity

Adoption des mobilités urbaines innovantes: le rôle de la sensibilité écoresponsable du citoyen

Stephane Magne (), Thierry Côme and Alexandre Steyer
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Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines
Thierry Côme: LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines
Alexandre Steyer: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne

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Abstract: Smart cities are described as "intelligent" or "connected" cities in which innovation plays a central role. Environmental innovation represents a form of proximity innovation that directly affects citizens' daily lives. However, citizens vary in their sensitivity to the eco-responsible arguments put forward in territorial communication campaigns. This paper aims to understand the relationships between citizens' eco-responsible sensitivity, the perceived value, and the adoption of new urban mobility concepts (smart mobility), such as shared bicycles, e-scooters, electric bikes and scooters, eco-friendly public transport, electric car-sharing services, ride-sharing, and urban carpooling. The first section examines environmental innovation in smart cities and focuses on the specific dimension of smart mobility, defining innovative urban mobility solutions (IUMS) available to citizens. The second section develops an explanatory model of the adoption of these new mobility solutions in relation to users' eco-responsible sensitivity. The third phase involves data collection through an innovative online quanti-quali format, which combines quantitative structure with qualitative verbatim collection from a larger sample than traditional offline qualitative research. The drivers of IUMS adoption will be modeled using R software. The recommendations will focus on behavioral strategies that public authorities should prioritize in order to activate and guide the use of eco-responsible urban mobility solutions.

Keywords: adoption des technologies; mobilités urbaines innovantes; sensibilité écoresponsable; smart mobility; smart city; smart city smart mobility sensibilité écoresponsable adoption des technologies mobilités urbaines innovantes (search for similar items in EconPapers)
Date: 2019-05-23
Note: View the original document on HAL open archive server: https://hal.science/hal-05521838v1
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Published in 8ème colloque AIRMAP, AIRMAP, May 2019, Paris, France

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