Modeling Responsible Purchasing Behavior Among Retail Customers: The Influence of Consumer Values

Modélisation explicative des achats responsables des clients d'une enseigne de distribution: le rôle des valeurs du consommateur

Stéphanie Leprieur, Stephane Magne () and Patricia Coutelle ()
Additional contact information
Stéphanie Leprieur: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines
Patricia Coutelle: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

Post-Print from HAL

Abstract: This research aims to model responsible purchasing behavior for sustainable food products among retail customers, focusing on the role of personal consumer values. It draws on Holbrook's consumption value taxonomy and Schwartz's theory of personal values to analyze perceived value formation and its impact on purchasing behavior. The study is based on an online survey conducted with 1,934 Picard customers, matched with their actual purchase data over a 12-month period and analyzed using SPSS. The findings identify a four-group consumer typology and examine the relationships between personal values, attitudes, concerns, and the share of organic product turnover. The objective is to better understand the drivers of responsible purchasing and their managerial implications.

Date: 2024-10-14
References: Add references at CitEc
Citations:

Published in MASHS 2024, Université Paris 1 - Maison des Sciences économiques, Oct 2024, Paris, France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05521968

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().