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Beneath design, ideologies: the ideological conflicts underlying the management of forms

Sous le design, les idéologies: les conflits idéologiques de la gestion des formes

Stephane Magne ()
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Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

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Abstract: This chapter traces the major stages in the evolution of forms within the field of design. The various contributions of design movements are highlighted through their formal specificities, stylistic oppositions, and ultimately, ideological tensions. The historical and sociocultural approach adopted here aims to define what constitutes a design-generated form and to examine the sometimes conflictual relationships between design and industry—more specifically, between design and marketing. The objective is to better understand the impact of these aesthetic forms on consumers in order to propose a genuine design management perspective—that is, a deliberate management of product forms by the key actors in the creative process, from idea generation to market launch: designers, engineers, and marketers.

Date: 2002
Note: View the original document on HAL open archive server: https://hal.science/hal-05522282v1
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Published in 11ème Rencontres Histoire et Gestion, 2002, Toulouse, France

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