Le phygital

Phygital

Stephane Magne ()
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Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

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Abstract: Phygital, a contraction of the words "physical" and "digital," refers to the so-called "connected" store. More broadly, the concept encompasses all the digital tools and associated initiatives that physical retail outlets can implement to facilitate and enrich the in-store customer experience while supporting the brand's commercial development.

Date: 2017
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Published in Editeur : Gilles Rouet. Les 100 notions de Management numérique, Éditions de l’Immatériel, 2017

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05522312

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