Uberization and marketing

Ubérisation et marketing

Stephane Magne () and Thierry Côme
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Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines
Thierry Côme: LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

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Abstract: The term uberization (or uberisation) is a neologism derived from the company Uber, a ride-hailing firm born out of the collaborative economy. It refers to intermediation services that connect professional and non-professional providers with customers in real time through interactive digital technologies. More broadly, uberization describes the phenomenon by which a new digital business model can rapidly disrupt and challenge traditional economic models.

Date: 2017
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Published in Editeur : Gilles Rouet. Les 100 notions de Management numérique, Éditions de l’Immatériel, pp. 297-302, 2017

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05522318

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