Design Management

Design et Marketing – gérer l’idée

Gino Finizio, Kamel Benyoussef and Stephane Magne ()
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Gino Finizio: POLIMI - Politecnico di Milano [Milan]
Kamel Benyoussef: UPN - Université Paris Nanterre
Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

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Abstract: This book (which we adapted for its French edition) presents the thinking of renowned Italian design manager Gino Finizio and outlines his vision of the relationship between design and marketing. It offers practical frameworks to facilitate the implementation of projects and to embed a project-oriented culture within organizations adopting a design management approach. The book introduces a managerial analytical framework—the "design-mix"—and proposes solutions for positioning design as a powerful strategic lever within the firm.

Date: 2006
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Published in ESKA, 2006

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05522375

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