Evaluation of qualitative factors in a design of experiments: an application to the redesign of book covers

Évaluation des facteurs qualitatifs d’un plan d’expériences: une application au re-design de couvertures de livres

Stephane Magne ()
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Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

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Abstract: The main objective of this article is to propose an evaluation of the qualitative material to be included in a future design of experiments. These qualitative factors refer to two key aesthetic dimensions of book cover design: the visual imagery and the typography used. The contribution of the article is threefold. First, it proposes a methodology for evaluating these two factors. Second, it enables the development of "evaluative profiles" for book jackets. Third, it provides concrete recommendations for the redesign of a collection undertaken by a university publishing house.

Date: 1999
Note: View the original document on HAL open archive server: https://hal.science/hal-05522398v1
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Published in 1999

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05522398

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