The Consumer’s Olfactory Experience: Understanding the Effects of Olfactory Stimuli on Consumers

L’expérience olfactive du consommateur, comprendre les effets des stimuli olfactifs sur le consommateur

Stephane Magne ()
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Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

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Abstract: Professional Conference for Practitioners and Managers

Date: 2006-09-22
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Published in Journée sur le marketing olfactif, IAE de Toulouse, Sep 2006, Toulouse, France

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