Measuring the Customer Experience: Challenges and Obstacles

Mesurer l’expérience client: enjeux et obstacles

Stephane Magne () and Thierry Côme
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Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines
Thierry Côme: LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

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Abstract: Professional Conference for Practitioners and Managers

Date: 2019-03-28
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Published in Symposium : Management de la qualité et de l’expérience client : enjeux, pratiques et méthodes, Chaire La Poste de l’Institut Supérieur du Management (ISM), Université de Versailles Saint Quentin en Yvelines, laboratoire LAREQUOI, Mar 2019, Paris, France

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