From Physical Customer Experience to Digital Customer Experience: From Concept to Measurement

De l'expérience client physique à l'expérience client digitale: du concept à la mesure

Stephane Magne () and Alexandre Steyer
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Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines
Alexandre Steyer: UP1 EMS - Université Paris 1 Panthéon-Sorbonne - École de Management de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne

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Abstract: Professional Conference for Practitioners and Managers

Date: 2020-03-05
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Published in Symposium Management de la qualité et de l’expérience client : enjeux, pratiques et méthodes, Chaire La Poste de l’Institut Supérieur du Management (ISM), Université de Versailles Saint Quentin en Yvelines, laboratoire LAREQUOI, Mar 2020, Paris, France

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