The Perception of Responsible Packaging: Is Displaying the Color Enough?

La perception du packaging responsable: suffit-il d’afficher la couleur ?

Stephane Magne ()
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Stephane Magne: PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines

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Abstract: Professional Conference for Practitioners and Managers

Date: 2021-11-18
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Published in Atelier Design Bleu, Agence de design packaging CALYPSO; Groupe AMSTRONG, Nov 2021, Paris, France

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