The growing convergence of audiovisual markets

Linda Arcelin ()
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Linda Arcelin: CEJEP - Centre d'Études Juridiques et Politiques - EA 3170 - ULR - La Rochelle Université, ULR - La Rochelle Université

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Abstract: New technologies have changed the way we consume. "Faster, anytime, anywhere" could be the slogan of this new era. The audiovisual sectoris no exception to this trend. The historical model of media broadcasting rules and calendarhas been abolished in favour of the consumption of content on all media by digital means at the time of one's choice (video on demand, VOD). In just a few years,digital platforms such as Netflix have imposed themselves on the audiovisual field, changing the balance and making the incumbents more fragile and less attractive on the advertising market. New rules of the game have been defined by the public authorities in order to draw a more balanced picture and allow the incumbent television channels to be more competitive.

Keywords: Digital platform; Consumption; New technologies; Convergence; Audiovisual market (search for similar items in EconPapers)
Date: 2021-04-22
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Published in Competition Forum, 2021, 0016

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05527567

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