Impact de l’humour dans les campagnes de prévention anti-tabagique: une étude quantitative sur les adolescents français et italiens

Monica C. Scarano (), Gloria Dossou () and Myriam Ertz ()
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Monica C. Scarano: LITL - Laboratoire Interdisciplinaire des transitions de Lille - UCL FGES - Université Catholique de Lille - Faculté de gestion, économie et sciences - ICL - Institut Catholique de Lille - UCL - Université catholique de Lille - JUNIA - JUNIA - UCL - Université catholique de Lille
Gloria Dossou: Université de Lille, LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille
Myriam Ertz: UQAC - Université du Québec à Chicoutimi

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Date: 2026-05-20
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Published in 42ème Congrès AFM - Association Française du Marketing, May 2026, Angers, France

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