Connecting businesses and biodiversity conservation through community organizing: The case of babassu breaker women in Brazil

José Puppim de Oliveira, Umesh Mukhi, Camilla Quental () and Paulo de Oliveira Cerqueira Fortes
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José Puppim de Oliveira: FGV-EAESP - Fundação Getúlio Vargas - Escola de Administração de Empresas de São Paulo = Fundação Getulio Vargas’s Sao Paulo School of Business Administration - FGV - Fundacao Getulio Vargas [Rio de Janeiro]
Umesh Mukhi: FGV-EAESP - Fundação Getúlio Vargas - Escola de Administração de Empresas de São Paulo = Fundação Getulio Vargas’s Sao Paulo School of Business Administration - FGV - Fundacao Getulio Vargas [Rio de Janeiro]
Camilla Quental: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Paulo de Oliveira Cerqueira Fortes: Universidade Federal do Piauí, Teresina, PI, Brazil.

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Abstract: We investigate the role of community organizing in connecting business activities and biodiversity conservation. We draw from a unique setting in the Brazilian Amazônia Legal (Legal Amazon)-the traditional community of quebradeiras de coco do babaçu (babassu nut breaking women), or quebradeiras-to show how this community connects the subsistence activity of breaking babassu palm tree nuts with local and global value chains (GVCs) in the cosmetics industry. As a consequence of multidimensional community organizing and local/global business connections, we show not only the ways in which biodiversity conservation has been realized in a large area of the Amazon but also how the quebradeiras have developed organizational activities that address persistent social, economic, and environmental challenges. Through community organizing, the quebradeiras maintain a traditional activity, connect with GVCs, and protect the biodiversity of the regional ecosystem. We thus call attention to the impact of business on strengthening community organizing and fostering biodiversity conservation.

Keywords: global value chain; sustainability; Women; conservation; community organizing; biodiversity; Babassu Forest; Amazon; Amazon Babassu Forest biodiversity community organizing conservation global value chain sustainability (search for similar items in EconPapers)
Date: 2022-05-17
Note: View the original document on HAL open archive server: https://hal.science/hal-05551972v1
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Published in Business Strategy and the Environment, 2022, 31, pp.2618 - 2634. ⟨10.1002/bse.3134⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05551972

DOI: 10.1002/bse.3134

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